--- title: About Plainrouter description: 'Meet Plainrouter: Meta conversion tracking and approved creative workflows for developers and marketing teams, built by Wudaku Oy in Helsinki.' canonical: https://plainrouter.com/about last_updated: 2026-09-23 --- # Connect the work of building and marketing. About Plainrouter · Helsinki, Finland Plainrouter is an advertising software platform that connects first-party conversion tracking and approved Meta creative workflows for developers, founders, and marketing teams. Building a product and getting it in front of customers are connected jobs. We are building Plainrouter to make the technical work behind advertising easier to understand, connect, and check—from the events your product sends to the next creative you test. ## What Plainrouter does ### Signals: understand your conversion tracking Connect consented browser and server events with Meta Pixel and Conversions API. See which events were collected, accepted, or failed so you can investigate gaps in your measurement. [Explore Signals](/product/signals) ### Actions: policy before execution Turn supported advertising changes into proposals with account scope and policy checks. In Ask mode every change waits for your approval; in Full mode, changes that pass admission and workspace policy run automatically. Keep a record of the decision and verify the result after execution. [Explore Actions](/product/actions) ### Launch: prepare the next creative test Stage JPEG or PNG images and propose Meta ad copies using a selected creative. Policy-allowed copies are created paused and verified, ready for you to inspect before activation. [Explore Launch](/product/launch) ## What makes Plainrouter different ### Built for your tools Use the dashboard, documented APIs, and MCP to bring advertising context into developer and agent workflows. ### Consent travels with the event Signals uses the supplied consent state to govern identity storage and advertising delivery. Server-side collection does not bypass visitor choices. ### Every change has a visible result A successful request is only part of the story. Supported creative actions are checked against Meta, with a retained execution history. ### Preparation does not start spend New ad copies are created paused. A separate policy-allowed resume waits for approval in Ask or runs automatically in Full. ### Pricing follows ad spend Monthly EUR bands are based on the previous calendar month’s observed connected-account ad spend. Arrivals are never billed or capped. Evaluating alternatives? [Read the product comparisons](/compare). ## Who Plainrouter is built for - Developers and technical founders connecting product events to Meta advertising. - Marketing teams that need clearer conversion evidence and a reviewable creative workflow. - Automation teams bringing approved advertising context into API and MCP workflows. ## The people behind Plainrouter ### Robin He Founder of ivy & ion · [Background and approach](https://ivyion.com/about/) Behind Plainrouter is Robin He, founder of ivy & ion, whose work connects marketing and technology. At ivy & ion, that means building systems around how businesses work: connecting tools, improving workflows, and applying automation where it helps. Plainrouter brings that same focus to advertising software. Our goal is to help small teams connect measurement and creative work without losing sight of what their tools are doing. Plainrouter is built and operated by Wudaku Oy in Helsinki, Finland. ## How to get started 1. [Create a workspace](/register) and connect your Meta account with the required permissions. 2. For measurement, verify your collection domain and connect consented browser and server events. For creative work, review your assets and prepare a policy-checked proposal. 3. Check delivery evidence or the verified creative result. Connect your agent through MCP when you want to work from your existing tools. [Read the setup guides](https://plainrouter.com/docs) · [Ask an integration question](/contact) ## Key facts | Fact | Detail | | --- | --- | | Product | Plainrouter | | Type | Self-serve advertising software | | Company | Wudaku Oy · Finnish business ID 2838111-6 | | Location | Helsinki, Finland | | Core offering | First-party conversion tracking, approved advertising actions, and paused Meta creative workflows | | Website | [plainrouter.com](https://plainrouter.com) | | Pricing | Monthly EUR bands by observed ad spend, including a free band. [See pricing](/pricing). | | Subscription terms | Cancellation takes effect at the end of the current paid period unless otherwise stated. [Read the terms](/terms). | | Contact | [Product, integration, billing, and security enquiries](/contact) | | Elsewhere | [LinkedIn](https://www.linkedin.com/company/plainrouter/), [GitHub](https://github.com/plainrouter), [X](https://x.com/plainrouter) | ## Frequently asked questions ### Is Plainrouter an agency? Plainrouter is self-serve software built and operated by Wudaku Oy. You connect your accounts and remain responsible for your campaigns, creative, and advertising decisions. ### Which advertising platform does Plainrouter support? Meta is the supported advertising platform today. Educational content about Google Ads or TikTok does not mean those platforms are available as integrations. ### Can Plainrouter run my ads autonomously? The creative workflow supports policy-allowed JPEG/PNG uploads and paused Meta ad copies. Creating a copy does not activate it. Ask waits for your approval; Full runs policy-allowed pause, resume, and daily budget changes automatically. Rule violations are blocked and shown in the Inbox. Legacy set_status and adjust_budget never run. The kill switch stops further writes and never undoes a landed change. ### Can I start for free? Yes. The free band applies below €300 in observed connected-account ad spend for the previous calendar month. Review the pricing page for the current bands and history retention. [View current pricing and retention](/pricing)