---
title: About PlainRouter
description: PlainRouter's evidence-first approach to first-party measurement, governed advertising operations, and verified provider execution.
last_updated: 2026-08-26
---

# About PlainRouter

PlainRouter is advertising infrastructure for teams that want stronger first-party measurement and faster execution without hiding consequential decisions. It brings conversion signals, campaign evidence, governed proposals, and verified provider actions into one control plane that people and authorized agents can use together.

## Why PlainRouter exists

Advertising operations lose value at every handoff. Browsers drop signal, reports arrive after the useful decision window, and repetitive setup slows the next test. PlainRouter shortens those gaps while keeping the operator in control. The goal is not autonomous spend at any cost; it is a more reliable path from evidence to a reviewable decision and from approval to a result that can be checked.

## How we build

Evidence comes before action. An accepted request is not treated as proof that a provider reached the intended state, so consequential execution is followed by verification and a durable result. Human authority stays visible: agents can inspect approved context and prepare governed proposals, but account scope, workspace policy, permissions, and explicit approval determine what may happen. Privacy is part of measurement because consent and provenance are evaluated when conversion data arrives, before identity is persisted or delivered downstream.

## Company

PlainRouter is a product of Wudaku Oy, built in Helsinki, Finland. The service uses EU-first infrastructure and publishes its security, privacy, pricing, API, authentication, webhook, and agent-discovery information at stable public URLs. We believe a product trusted with advertising credentials and real budgets should be understandable before a customer connects an account.

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.