---
title: 'Arrival | Plainrouter'
description: 'A recorded site arrival, distinct from a conversion and not a count of unique people.'
last_updated: 2026-09-10
---

# Arrival

An arrival records a site visit for Plainrouter's arrival count. It is not a purchase, a lead, or proof that an advertising platform delivered a conversion.

## Does a conversion count as an arrival?

No. Arrivals are counted regardless of consent basis; conversions never count; until invalid-traffic classification is live, every arrival counts. “Visitors” is the plain-language synonym for arrivals in the pricing contract.

## Is an arrival a unique person?

No. An arrival count is not a deduplicated count of people. Repeated visits and the collection boundary matter when comparing it with another system.

## Does counting an arrival permit advertising delivery?

No. Arrival counting and conversion delivery are separate decisions. An arrival does not establish consent or qualify revenue for an advertising action.

## Related reading

- [Arrival counting and pricing](/pricing.md)
- [All definitions](/definitions)
- [Signals](/product/signals)
- [Actions](/product/actions)
- [Implementation guides](/library)
- [API documentation](https://plainrouter.com/docs/api/conversions)