---
title: Conversion Tracking and Ad Automation Resources
description: 'Practical resources for conversion tracking, ad automation, and campaign tracking. Explore setup guides, troubleshooting, and tool comparisons.'
last_updated: 2026-09-17
---

# Resources

Practical guides to conversion tracking, ad automation, and campaign tracking. Set up your workflow, troubleshoot issues, and compare tools.

Start with [CAPI setup without GTM](/library/meta-capi-without-gtm). Already sending events? Check [fbclid, fbp and fbc](/library/fbp-fbc) or [diagnose low Event Match Quality](/library/meta-event-match-quality).

## Conversion tracking

- [4 server-side tracking tools compared](https://plainrouter.com/library/server-side-tracking-tools.md): compare Stape, TAGGRS, Tracklution, and Plainrouter by costs, GTM and no-GTM setup, and supported destinations.
- [Google Ads server-side tracking: setup and verification](https://plainrouter.com/library/google-ads-server-side-tracking.md): map the GTM event flow and investigate missing or duplicate conversions.
- [TikTok Pixel Helper: fix missing events and parameter errors](https://plainrouter.com/library/tiktok-pixel-helper.md): diagnose missing pixels, event names, and value or currency errors.
- [Meta Pixel and CAPI not working? Troubleshoot missing events](https://plainrouter.com/library/meta-capi-missing-duplicate-events.md): find where an event stops: check browser triggers, consent, dataset selection, delivery, and reporting.
- [Meta Conversions API: how it works and how to set it up](https://plainrouter.com/library/meta-conversions-api.md): choose an integration method and verify one purchase through Pixel and CAPI.
- [Can you use Meta CAPI without Google Tag Manager?](https://plainrouter.com/library/meta-capi-without-gtm.md): choose direct code, n8n, Make, or Zapier; try a synthetic workflow and verify consent, event identity, and Meta delivery.
- [How does Meta event_id deduplication work?](https://plainrouter.com/library/meta-event-id-deduplication.md): fix duplicate purchases with matching Pixel eventID and CAPI event_id values. Includes code examples and retry checks.
- [What is fbclid? How it relates to fbp and fbc](https://plainrouter.com/library/fbp-fbc.md): learn how fbp, fbc, and fbclid differ, when a missing fbc is expected, and how to pass browser identifiers without hashing.
- [Meta Event Match Quality: diagnose a low or falling score](https://plainrouter.com/library/meta-event-match-quality.md): diagnose a low or falling EMQ score, recover missing customer context, and check delivery and deduplication separately.
- [How does consent work for server-side tracking?](https://plainrouter.com/library/server-side-consent.md): pass real CMP decisions to server events, map advertising permissions, and handle unknown states, queues, and withdrawal.

## Ad automation

- [7 AI tools for Facebook ads, compared by workflow](https://plainrouter.com/library/ai-tools-facebook-ads.md): compare creative generation, creative analysis, rule-based automation, agent workflows, and costs.
- [6 Meta Ads MCP servers compared](https://plainrouter.com/library/meta-ads-mcp-options.md): compare Meta, AdKit, GoMarble, Markifact, Pipeboard, and Plainrouter by workflow, pricing, and approval controls.

## Campaign tracking

- [What is GCLID? Google click IDs, examples, and redirect checks](https://plainrouter.com/library/gclid.md): find the parameter, test redirects, and distinguish click IDs from UTMs.

- [Google Ads tracking template examples: UTMs and Final URL suffixes](https://plainrouter.com/library/google-ads-tracking-template.md): choose URL settings and verify campaign parameters.

## SDK guides

- [Meta CAPI with Node.js and TypeScript](https://plainrouter.com/docs/guides/meta-capi/nodejs)
- [Meta CAPI with Python](https://plainrouter.com/docs/sdk/python#send-a-meta-conversion)
- [Meta CAPI with Go](https://plainrouter.com/docs/sdk/go#send-a-meta-conversion)

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.