These Terms of Service (the Terms) govern access to and use of Plainrouter, including its website, application, APIs, integrations, and related services (together, the Service).
The Service is provided by Wudaku Oy, a Finnish limited liability company (business ID 2838111-6), with an address at Hermannin rantatie 3, 00540 Helsinki, Finland (Plainrouter, we, us, or our). Plainrouter is a software-as-a-service product of Wudaku Oy.
By creating an account, accepting an order that refers to these Terms, or using the Service, you agree to these Terms. If you use the Service for an organisation, you confirm that you have authority to bind that organisation; in that case, you and Customer mean that organisation. If you do not agree, do not use the Service.
1. The Service
Plainrouter helps customers collect and model first-party advertising signals, connect supported advertising-platform accounts to approved AI and developer tools, organise campaign assets and context, and prepare, approve, execute, and verify supported advertising operations subject to customer-defined permissions and platform limits.
The Service may include beta, preview, experimental, or free features. We may change or discontinue those features at any time. We will not materially reduce the core functionality of a paid Service during a current subscription term without reasonable notice, except where a change is required for security, law, or a third-party platform.
Plainrouter is not an advertising platform, media agency, financial adviser, or guarantor of advertising results. Advertising platforms, AI tools, and other third-party services remain separate from Plainrouter and are governed by their own terms.
2. Eligibility and accounts
You must be at least 18 years old and legally capable of entering into these Terms. The Service is intended for business and professional use.
You must provide accurate account information, keep it current, protect login credentials and API tokens, and promptly tell us about suspected unauthorised access. You are responsible for activity performed through your account, except to the extent caused by our breach of these Terms.
Accounts may contain teams and workspaces. The Customer controls its users, roles, permissions, connected accounts, and workspace access. An account owner or administrator may be able to access, export, change, or delete Customer Content and may remove a user's access.
3. Connected platforms and authorisations
To use platform features, you may authorise Plainrouter through OAuth or another supported method. You represent that you have all permissions necessary to connect each business portfolio, advertising account, data source, or other resource and to instruct Plainrouter to act on it.
You authorise us to:
- access supported platform data within the permissions you grant;
- store and refresh access credentials where supported;
- send customer-authorised instructions to the platform after any required approval; and
- retrieve results, status information, and account metadata needed to provide the Service.
You can revoke a connection through the Service or the relevant platform. Revocation may prevent affected features from working. Platform changes, outages, reviews, permission decisions, rate limits, or account restrictions may affect the Service and are outside our control.
You remain responsible for campaigns, audiences, budgets, bids, targeting, creative materials, first-party event data, customer lists, and other actions submitted through the Service. Review consequential changes before approving them and independently verify important outputs.
4. AI-assisted and automated features
The Service may translate natural-language requests or tool calls into typed proposals and platform actions. AI-generated suggestions can be incomplete, inaccurate, or unsuitable. Plainrouter approval and audit features support customer review but do not replace professional judgment.
You are responsible for reviewing instructions, evidence, previews, and outputs before authorising an action. Do not use the Service as the sole basis for decisions that could produce legal or similarly significant effects on an individual. You must configure appropriate budgets, permissions, approvals, consent rules, and other guardrails for your use case.
5. Customer Content
Customer Content means data, instructions, files, campaign materials, first-party event data, customer lists, account information, and other content submitted to or accessed through the Service on the Customer's behalf.
As between the parties, the Customer retains its rights in Customer Content. The Customer grants us a limited, non-exclusive right to host, copy, transmit, transform, and otherwise process Customer Content only as needed to provide, secure, maintain, and support the Service, comply with law, and enforce these Terms.
The Customer represents that it has all rights, notices, consents, and lawful bases needed for Customer Content and our processing of it as instructed. The Customer must not submit special-category personal data, children's data, payment-card data, credentials, or other highly sensitive data unless the feature is expressly designed for it and the parties have agreed appropriate safeguards.
We do not acquire ownership of Customer Content and do not use Customer Content to train general-purpose AI models unless the Customer expressly agrees.
6. Acceptable use
You must not, and must not help another person to:
- use the Service unlawfully or violate an advertising platform's rules;
- infringe privacy, intellectual-property, publicity, consumer-protection, anti-discrimination, or other rights;
- upload unlawful, deceptive, malicious, or infringing content;
- target, exclude, profile, or discriminate against people unlawfully;
- bypass approvals, access controls, usage limits, or security measures;
- access another customer's data or account without authorisation;
- probe, scan, disrupt, overload, or introduce malware into the Service;
- reverse engineer or copy the Service except where applicable law does not permit that restriction;
- resell or provide the Service to third parties unless an order or written agreement allows it; or
- use the Service to build or benchmark a competing product without our written permission.
We may investigate suspected misuse and suspend affected access where reasonably necessary to protect customers, third parties, or the Service.
7. Fees, taxes, and advertising spend
Fees, subscription periods, included usage, and payment terms are set out in the applicable order, checkout page, or other written agreement. Unless stated otherwise, fees are exclusive of value-added tax and other applicable taxes, are payable in euros, and are non-refundable except as required by law or expressly stated in these Terms.
Subscriptions renew for the period shown at purchase unless cancelled before renewal. We may change fees for a future renewal period by giving reasonable advance notice.
Plainrouter fees do not include advertising spend, platform charges, AI-tool charges, or other third-party fees. The Customer is solely responsible for those amounts. We are not responsible for spend resulting from Customer instructions, compromised Customer credentials, or platform behaviour, except to the extent directly caused by our breach of these Terms.
Late undisputed amounts may accrue statutory interest and reasonable collection costs. We may suspend paid features after giving notice of an overdue amount.
8. Our intellectual property
We and our licensors own the Service, software, documentation, designs, trademarks, and related intellectual property. These Terms give the Customer only a limited, non-exclusive, non-transferable, revocable right to use the Service during the applicable term for its internal business purposes.
If you provide feedback, you grant us a perpetual, worldwide, royalty-free right to use it without restriction or obligation, provided we do not identify you publicly without permission.
9. Privacy, data processing, and security
Our Privacy Policy explains how we process personal data as a controller.
For personal data in Customer Content that we process only on the Customer's documented instructions, the Customer is the controller and Wudaku Oy is the processor. The parties will comply with applicable data-protection law. If required, the parties will enter into our data processing addendum before that processing begins.
We maintain reasonable technical and organisational safeguards appropriate to the Service. More information is available on our Security page. No online service is completely secure, and the Customer is responsible for appropriately configuring its account and access.
10. Confidentiality
Each party may receive non-public information that is identified as confidential or should reasonably be understood to be confidential (Confidential Information). The receiving party will use it only to perform or receive the Service and will protect it with reasonable care. It may disclose Confidential Information only to personnel, contractors, and advisers who need it and are bound by confidentiality obligations, or where law requires disclosure.
Confidential Information does not include information that is public through no breach, was already lawfully known, is received lawfully without restriction, or is independently developed without using the other party's Confidential Information.
11. Suspension and termination
The Customer may stop using the Service at any time and may cancel a subscription as described in the Service or applicable order. Cancellation takes effect at the end of the current paid period unless stated otherwise.
Either party may terminate an order for a material breach that is not cured within 30 days after written notice. We may suspend or terminate access immediately where reasonably necessary because of a security risk, unlawful use, material platform-policy violation, non-payment after notice, or conduct that risks harm to the Service or another person.
After termination, the Customer's right to use the Service ends. On request made within 30 days, we will make available a reasonable export of Customer Content then held by us, where technically feasible and legally permitted. We may then delete Customer Content, subject to backups, legal retention duties, and data that a third-party platform continues to hold.
Sections that by their nature should survive termination remain in effect, including payment obligations, intellectual property, confidentiality, disclaimers, liability limits, and dispute terms.
12. Warranties and disclaimers
We will provide paid Services with reasonable care and skill and will use commercially reasonable efforts to keep them available.
Except for that express commitment and to the fullest extent permitted by law, the Service is provided as is and as available. We do not warrant uninterrupted or error-free operation, continued compatibility with a third-party platform, or any particular advertising, revenue, performance, or compliance outcome.
The Customer is responsible for its advertising strategy, legal compliance, platform compliance, backups of materials it controls, and decisions made using the Service.
13. Limitation of liability
Nothing in these Terms limits liability that cannot lawfully be limited, including liability for fraud, wilful misconduct, or death or personal injury caused by negligence.
To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, punitive, or consequential loss, or for lost profits, revenue, business, goodwill, anticipated savings, or data, even if advised that the loss was possible.
Each party's total aggregate liability arising out of or relating to the Service during any 12-month period will not exceed the fees paid or payable by the Customer for the Service during the 12 months immediately before the event giving rise to the claim. If the Service was provided free of charge, our total aggregate liability will not exceed EUR 100.
The exclusions and cap do not apply to the Customer's payment obligations, infringement or misuse of our intellectual property, breach of the acceptable-use section, or either party's confidentiality obligations. Liability is reduced to the extent the other party caused or failed to reasonably mitigate the loss.
14. Indemnity
The Customer will defend and indemnify Wudaku Oy and its personnel against third-party claims, damages, and reasonable costs arising from Customer Content, the Customer's advertising activities, the Customer's breach of Sections 3, 5, or 6, or the Customer's violation of law or third-party rights, except to the extent caused by our breach of these Terms.
We will promptly notify the Customer of a covered claim and reasonably cooperate. The Customer may control the defence, but may not settle a claim in a way that admits our fault or imposes obligations on us without our written consent.
15. Changes to these Terms
We may update these Terms. For a material change, we will provide reasonable notice through the Service, by email, or by another appropriate method. The updated Terms will apply from the stated effective date. If you do not agree to a material change, you may stop using the Service and cancel before it takes effect.
16. General terms
Neither party is liable for delay or failure caused by events beyond its reasonable control, except for payment obligations.
The Customer may not assign these Terms without our written consent. We may assign them in connection with a merger, reorganisation, sale of substantially all relevant assets, or to an affiliate, provided that the assignment does not materially reduce the Customer's rights.
These Terms, the applicable order, and any referenced data processing addendum form the entire agreement about the Service and replace prior discussions on that subject. If they conflict, the data processing addendum controls for personal-data processing, then the order, then these Terms.
Failure to enforce a provision is not a waiver. If a provision is unenforceable, it will be adjusted only as much as necessary and the remaining provisions will continue. The parties are independent contractors; these Terms do not create a partnership, agency, employment, or fiduciary relationship. There are no third-party beneficiaries.
17. Governing law and disputes
These Terms are governed by the laws of Finland, without regard to conflict-of-laws rules. The courts of Helsinki, Finland have exclusive jurisdiction over disputes arising from these Terms or the Service.
Mandatory protections and forums available to consumers are not limited by this section. If you are a consumer, you may also be entitled to contact the Finnish Consumer Advisory Services or use another legally available dispute-resolution process.
18. Contact
Questions about these Terms may be sent to:
Wudaku Oy / Plainrouter
Business ID: 2838111-6
Hermannin rantatie 3
00540 Helsinki, Finland
Contact Plainrouter